Should I report on abandonment by customer cohort?

As an e-commerce store owner, I've been struggling to understand why customers are abandoning their carts. It's driving me crazy! I see high traffic numbers and decent product views, but when I check my conversion rates, they're disappointingly low. I know something is happening between product view and checkout, but I can't pinpoint exactly what. Are different customer groups behaving differently? Are some segments more likely to complete purchases than others? I've tried generic analytics, but they feel too broad and don't give me the granular insights I need. I'm spending good money on ads to drive traffic, and every abandoned cart feels like money literally walking away. I need a systematic way to break down these abandonment patterns, not just by overall metrics, but by understanding how different customer segments interact with my store. If I could understand whether first-time visitors behave differently from returning customers, or how mobile users compare to desktop shoppers, I could create much more targeted strategies to reduce cart abandonment and boost my conversion rates.