Expert Answer • 2 min read

Should I prepare Cyber Monday press releases?

As an e-commerce business owner, I'm wondering about the strategic importance of creating press releases for Cyber Monday. I want to understand if press releases are still relevant in the digital marketing landscape, how they might impact my online sales, and what specific elements I should include to maximize their effectiveness. With so many marketing channels available, I'm seeking clarity on whether press releases provide genuine value for my online store during this critical shopping period.

Muhammed Tüfekyapan

Founder & CEO

September 01, 2025 2 min

TL;DR - Quick Answer

Cyber Monday press releases can boost visibility, credibility, and SEO when crafted strategically. Focus on unique angles, compelling statistics, exclusive deals, and distributing through targeted digital and industry-specific channels to maximize impact.

Complete Expert Analysis

Cyber Monday Press Release Strategy

Press releases remain a powerful tool for amplifying your Cyber Monday campaign when executed with precision and strategic intent.

Key Components of an Effective Cyber Monday Press Release

Element	Purpose	Best Practice
Headline	Capture Attention	Highlight Unique Value Proposition
First Paragraph	Provide Core Details	Answer Who, What, When, Where, Why
Body Content	Elaborate Offering	Include Specific Discount Percentages
Quotes	Add Credibility	Use Founder/Executive Perspective

Strategic Distribution Channels

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Industry-Specific Platforms: Target niche publications relevant to your product category
•
Digital PR Platforms: PRWeb, BusinessWire, GlobeNewswire for broader reach
•
Social Media Amplification: Share press release links across professional networks

Recommended Press Release Structure

Compelling Headline

Example: "[Brand] Unveils Unprecedented Cyber Monday Deals: Up to 50% Off Premium Products"

Opening Paragraph

Summarize key offer details, dates, and unique selling points

Detailed Offer Description

Specific discount percentages, product categories, and purchase conditions

Executive Quote

Provide context, excitement, and brand personality

Performance Tracking Metrics

Pickups

Media Mentions

Traffic

Website Visits

Conversions

Sales Generated

Social Engagement

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Growth Suite complements your press release efforts by providing real-time tracking of visitor behavior during your Cyber Monday campaign. The platform generates unique, time-limited discount codes that can be mentioned in your press release, creating additional urgency. By analyzing visitor intent and automatically presenting personalized offers, Growth Suite ensures that the traffic generated by your press release translates into tangible sales conversions.

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Muhammed Tüfekyapan

Founder & CEO of Growth Suite

With over a decade of experience in e-commerce optimization, Muhammed founded Growth Suite to help Shopify merchants maximize their conversion rates through intelligent behavior tracking and personalized offers. His expertise in growth strategies and conversion optimization has helped thousands of online stores increase their revenue.

E-commerce Expert Shopify Partner Growth Strategist