Should I prepare Cyber Monday press releases?
Muhammed Tüfekyapan
Founder & CEO
TL;DR - Quick Answer
Complete Expert Analysis
Should I Prepare Cyber Monday Press Releases?
Press releases for Cyber Monday can generate media coverage, backlinks, and brand awareness - but only when they contain something genuinely newsworthy. The critical question is not whether to write a press release, but whether you have something worth writing about. Most "Cyber Monday sale" press releases are ignored by journalists who receive hundreds of identical pitches every November.
What Makes a Cyber Monday Press Release Newsworthy
| Angle | Example | Media Interest |
|---|---|---|
| Record performance | "Highest single-day sales in company history" | Medium (trade press) |
| Charitable component | "15% of Cyber Monday proceeds to [cause]" | Medium (local media) |
| Product launch | Cyber Monday as launch timing for a new product line | Medium-High (trade press) |
| Industry data | Proprietary data on Cyber Monday trends in your category | High (if data is unique) |
| Generic sale announcement | "We are offering 20% off for Cyber Monday" | Near zero |
Realistic Distribution Targets
For most small-to-medium e-commerce brands, the realistic press release distribution targets are:
- Local media: Local business journalists cover small business Cyber Monday stories routinely - especially human interest angles
- Industry trade publications: Publications covering your product category (beauty, tech, outdoor, etc.) often publish Cyber Monday deal roundups
- Deal and coupon sites: Not traditional press, but reach high-intent buyers actively seeking Cyber Monday offers
- Bloggers and influencers: Product reviewers in your category often include relevant deals in Cyber Monday roundup posts
The SEO value of press releases: Even without media pickup, a press release distributed through a wire service (PR Newswire, BusinessWire) creates indexed web pages with links to your store. This has modest SEO value - not transformative, but non-zero. Send 2-3 weeks before Cyber Monday to allow indexing time.
Timing Your Release
Send Cyber Monday press releases 10-14 days before the event - journalists covering Cyber Monday deals begin researching in early-to-mid November. A release sent the day before Cyber Monday misses the editorial planning window for all but the most news-driven outlets. For pre-event teasers ("exclusive preview: our Cyber Monday deals"), 2-3 weeks out works well.
For maximum earned media value, pair your press release with a media-exclusive early access angle: "Offer this journalist a preview of your Cyber Monday deals before they go public." This transforms a press release (push media) into an exclusive relationship (pull media) that journalists find more interesting.
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With over a decade of experience in e-commerce optimization, Muhammed founded Growth Suite to help Shopify merchants maximize their conversion rates through intelligent behavior tracking and personalized offers. His expertise in growth strategies and conversion optimization has helped thousands of online stores increase their revenue.
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