Should I personalize shipping options based on location?

As a growing e-commerce brand in the home decor space, I've been wrestling with shipping complexity. Our customer base spans multiple regions—urban centers, suburban areas, and even rural locations—and I'm noticing that a one-size-fits-all shipping approach isn't cutting it anymore. Some customers in metropolitan areas expect lightning-fast delivery, while others in more remote locations are price-sensitive and willing to wait longer. I'm seeing abandoned carts spike when customers realize our standard shipping doesn't match their expectations or budget. My current setup treats every customer identically, which feels outdated. I know personalization is the future, but I'm unsure how granular I should get. Should shipping options change based on ZIP code? State? Urban vs. rural classification? I want to create a seamless experience that makes customers feel understood, not just processed. My gut tells me that if I can offer tailored shipping that feels considerate of a customer's specific context, I could potentially reduce cart abandonment and improve overall customer satisfaction. But implementing this feels technically complex, and I'm worried about creating too many variables that might confuse my team or our checkout process.