Should I personalize based on acquisition channel?

As a Shopify store owner in the competitive fashion accessories market, I've been wrestling with a critical growth challenge: how do I make my marketing more targeted and efficient? Every month, I'm spending thousands on Meta ads, Google ads, and influencer partnerships, but my conversion rates feel frustratingly inconsistent. Some channels seem to bring in high-intent shoppers, while others deliver traffic that just bounces. I've noticed visitors from Instagram tend to engage differently compared to those coming from Pinterest or Google Shopping. They have different browsing behaviors, product interests, and seemingly different purchasing motivations. My current one-size-fits-all approach feels like throwing spaghetti at the wall—some sticks, most doesn't. I'm convinced that if I could understand and personalize the experience based on where a customer originates, I could dramatically improve my conversion rates. But I'm also wary of over-complicating things or creating a disjointed user experience. How can I smartly segment and personalize without creating a technical nightmare or making my store feel impersonal? I need a solution that's sophisticated yet seamless, something that can dynamically adjust offers and experiences based on acquisition channel without requiring me to become a coding expert.