Should I offer percentage-based or fixed-amount discounts for beauty products?

Replenishment Discount Targeting for Beauty Products

Beauty products have predictable use-up cycles based on product size and typical usage frequency. Timing a replenishment offer to arrive just before the product runs out - not weeks after when the customer has already found an alternative - is the most powerful form of retention marketing available to beauty brands.

Typical Beauty Product Replenishment Cycles

Replenishment Email Timing

Send the first replenishment email 10-14 days before the expected run-out date. This gives enough lead time to order with standard shipping. If no purchase follows, send a second email 3 days before expected run-out with slightly higher urgency. The message at this point: "Running out soon? We'll ship same day."

Offer 10% off as a loyalty reward rather than a deep discount - the timing itself does the conversion work. A customer whose serum is running out will repurchase; you're competing with competing brands, not price. The 10% keeps them loyal without training them to hold out for bigger discounts.

Growth Suite Replenishment Integration

When a customer returns to your site at their natural replenishment window and browses their previously-purchased product, Growth Suite's behavioral targeting identifies this return visit intent. If they begin to exit without purchasing - perhaps comparison shopping - a Trigger Campaign fires with a loyalty offer: "Welcome back - here's 10% off your replenishment order, valid for 24 hours." This on-site intervention complements your email cadence for customers who engage via site rather than email.