Should I offer gift wrapping to reduce abandonment?

As a Shopify store owner in the fashion and home decor space, I've been wrestling with holiday season conversion rates. Every year, I notice a significant drop in completed purchases during the gift-giving season. Customers seem hesitant, and I suspect it's because the buying experience feels impersonal. When someone is purchasing a gift, they want it to feel special—not just another transaction. I've watched countless potential customers add items to their cart, only to abandon ship before checkout. My analytics show a 22% higher cart abandonment rate during November and December compared to other months. It's frustrating because I know my products are great; the issue seems to be the purchasing experience itself. Customers want convenience, personalization, and that extra touch that makes gift shopping feel less like a chore and more like a delightful experience. I'm considering gift wrapping as a potential solution, but I'm cautious. Will it really move the needle on conversions? How can I implement it without creating more complexity in my checkout process? More importantly, how can I use this as a strategic lever to not just reduce abandonment, but actually increase average order value and create a memorable brand experience?