Should I offer discounts to all cart abandoners?

I've been running my Shopify store for two years now, and cart abandonment has been a constant headache. Initially, I thought blasting every single cart abandoner with a generic 10% discount was the smart move. But after closely tracking my metrics, I realized something wasn't adding up. My margins were getting squeezed, and not every abandoned cart represented a lost sale. Some customers were just browsing, comparing prices, or got distracted. By indiscriminately offering discounts, I was essentially training my customers to expect a deal every time they hesitate. My ad spend was high, conversion rates were mediocre, and I felt like I was leaving money on the table without a strategic approach. I needed a solution that could differentiate between serious buyers who just need a small nudge and casual browsers who might be price-sensitive. The real challenge was finding a way to offer targeted, personalized discounts that create genuine urgency without eroding my brand's perceived value or killing my profit margins.