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Expert answer · 2 min read

Should I offer different products than Black Friday?

As an e-commerce business owner, I'm trying to determine my product strategy for Black Friday. I want to know whether I should offer the same products I sell year-round or create a special lineup of unique or discounted items specifically for this high-traffic shopping event. My goal is to maximize sales, attract new customers, and create excitement without devaluing my brand or regular inventory. What are the strategic considerations for product selection during Black Friday?
Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO, Growth Suite ·

The short answer

Yes, offer different or additional products on Cyber Monday compared to Black Friday. You can feature the same core sale, but add online-exclusive bundles, feature products from a different category, or rotate which items are the 'hero' products. Variety gives Black Friday buyers a reason to return.

In depth

Should Your Cyber Monday Products Differ from Black Friday?

Differentiating your Cyber Monday product selection from Black Friday serves two goals: it gives your existing BF customers a reason to return, and it lets you position Cyber Monday as a distinct event rather than an extended sale.

Differentiation Strategies

Strategy 1: Rotate Hero Products

Keep your core sale running (e.g., 20% off sitewide) but change the featured products on your homepage and in your emails. BF featured Product A; CM features Product B. Same sale, fresh discovery angle.

Strategy 2: Add Online-Exclusive Bundles

Create CM-specific bundles from existing inventory. A bundle that did not exist on BF is genuinely new for Cyber Monday, even if the individual items were available during BF at the same discount.

Strategy 3: Feature a Different Category

If BF focused on bestsellers in Category A, let CM hero products from Category B. Cross-segment your shopper base and expose different customer segments to different products.

Strategy 4: Add New Inventory

Reserve new arrivals or limited-production items exclusively for Cyber Monday launch. Something that was not even available on BF is the strongest possible differentiation.

What Not to Do

-Do not run an identical CM sale to BF with no differentiation - this trains shoppers to ignore CM
-Do not over-complicate the product mix - CM shoppers still want clarity and ease of decision
-Do not discount items on CM that you specifically protected on BF without a clear reason

Product Deals Rotation

Growth Suite Product Deals supports product rotation - you can set up your BF and CM product deal configurations independently, with different featured products and discount levels for each event. Switching from BF deals to CM deals is a single campaign activation rather than manual price changes.

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