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Expert Answer • 2 min read

Should I offer deeper discounts on Cyber Monday?

As an e-commerce business owner, I'm strategizing my Cyber Monday promotions and wondering whether I should offer more aggressive discounts compared to Black Friday. I'm concerned about maintaining profitability while still attracting customers in a highly competitive online shopping environment. My goals are to increase sales volume, attract new customers, and not erode my profit margins by discounting too deeply. I need a strategic approach that balances customer attraction with financial sustainability.
Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO

2 min

TL;DR - Quick Answer

Cyber Monday discounts are typically similar to or slightly lower than Black Friday. Offering deeper CM discounts can work strategically but risks devaluing Black Friday and training shoppers to wait.

Complete Expert Analysis

Should Cyber Monday Discounts Go Deeper Than Black Friday?

This is one of the trickiest Cyber Monday decisions. Going deeper can drive CM revenue - but it signals to shoppers that waiting pays off, which erodes Black Friday urgency for years to come.

Go Deeper When...

  • - You have excess inventory to clear
  • - Products are CM-exclusive (never on BF)
  • - It's your first year and learning
  • - Competitor pressure demands it

Stay Same or Lower When...

  • - BF is your primary revenue event
  • - Margins are already thin
  • - You repeat products across both events
  • - Loyalty matters more than one-time buyers

The Smart Middle Ground

  • - Same % but add free shipping
  • - Same deal but for fewer products
  • - Deeper on digital, same on physical
  • - Deeper only for loyalty members

Long-Term Impact of CM > BF Discounts

Year 1 (CM deeper)

Strong CM revenue spike

Year 2 consequence

BF traffic drops 15-20%, shoppers wait

Year 3 consequence

Both events underperform as trust erodes

Better approach

Different products on CM, same depth on BF

Growth Suite: Use Advanced Behavioral Targeting to deliver CM discounts only to visitors who did not convert on BF. Deeper discounts for non-buyers, standard pricing for existing BF customers - protecting loyalty while still driving CM revenue without training all shoppers to wait.

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Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO of Growth Suite

With over a decade of experience in e-commerce optimization, Muhammed founded Growth Suite to help Shopify merchants maximize their conversion rates through intelligent behavior tracking and personalized offers. His expertise in growth strategies and conversion optimization has helped thousands of online stores increase their revenue.

E-commerce Expert Shopify Partner Growth Strategist

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