Should I offer Apple Pay and Google Pay?

Question

I'm trying to decide whether to add Apple Pay and Google Pay as payment options in my online store. I've heard these digital wallets can improve conversion rates, but I'm unsure about the implementation costs, technical requirements, and actual customer preference. My current checkout process feels a bit clunky, and I want to know if these payment methods will genuinely help reduce cart abandonment and provide a smoother customer experience. What are the key considerations for integrating these digital payment solutions?

Muhammed Tüfekyapan · Accepted Answer

Should I Offer Apple Pay and Google Pay?
Apple Pay and Google Pay are the single most impactful checkout improvement for mobile users. They replace a 5-10 minute form-filling experience with a 10-second biometric authentication. The conversion impact is consistently among the highest of any single checkout change.

Express Checkout Impact

MetricWith Express Checkout
  
    Mobile checkout conversion rate30-50% increase for Apple Pay/Google Pay users
    Checkout completion timeReduces from 5-8 minutes to under 60 seconds
    Cart abandonment at checkoutDecreases 20-35% for eligible devices
    Return customer experienceNearly frictionless - saved details, biometric auth

Setup and Eligibility

Requires Shopify Payments
    Apple Pay and Google Pay are available through Shopify Payments, which must be enabled for your store. Available in most countries where Shopify Payments is available.

Enable in Shopify Payments settings
    Settings > Payments > Shopify Payments > Manage. Enable "Dynamic checkout buttons" to show Apple Pay/Google Pay on product pages, not just checkout.

Dynamic checkout on product pages
    Show "Buy with Apple Pay" directly on product pages - skipping the cart entirely. This is the ultimate friction reduction for high-intent single-product purchases.

Also add Shop Pay
    Shop Pay (Shopify's own express checkout) works across all devices and stores saved payment info from any previous Shopify purchase. Offers BNPL through Shop Pay Installments.

Where to Show Express Checkout Buttons
Show express checkout buttons in order of conversion impact: (1) product pages - right below variant selection, above the standard ATC button; (2) cart page - at the top before the order summary; (3) mini cart/drawer - as a prominent checkout option. The earlier in the purchase journey you can enable one-tap checkout, the better your conversion rates will be.

Should I offer Apple Pay and Google Pay?

In depth