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Expert Answer • 2 min read

Should I offer Apple Pay and Google Pay?

I'm trying to decide whether to add Apple Pay and Google Pay as payment options in my online store. I've heard these digital wallets can improve conversion rates, but I'm unsure about the implementation costs, technical requirements, and actual customer preference. My current checkout process feels a bit clunky, and I want to know if these payment methods will genuinely help reduce cart abandonment and provide a smoother customer experience. What are the key considerations for integrating these digital payment solutions?
Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO

2 min

TL;DR - Quick Answer

Yes - absolutely. Apple Pay and Google Pay increase mobile conversion rates by 30-50% compared to standard credit card checkout. They're one-tap checkout with biometric authentication, eliminating every form field. Enable them in Shopify Payments settings immediately.

Complete Expert Analysis

Should I Offer Apple Pay and Google Pay?

Apple Pay and Google Pay are the single most impactful checkout improvement for mobile users. They replace a 5-10 minute form-filling experience with a 10-second biometric authentication. The conversion impact is consistently among the highest of any single checkout change.

Express Checkout Impact

MetricWith Express Checkout
Mobile checkout conversion rate30-50% increase for Apple Pay/Google Pay users
Checkout completion timeReduces from 5-8 minutes to under 60 seconds
Cart abandonment at checkoutDecreases 20-35% for eligible devices
Return customer experienceNearly frictionless - saved details, biometric auth

Setup and Eligibility

Requires Shopify Payments

Apple Pay and Google Pay are available through Shopify Payments, which must be enabled for your store. Available in most countries where Shopify Payments is available.

Enable in Shopify Payments settings

Settings > Payments > Shopify Payments > Manage. Enable "Dynamic checkout buttons" to show Apple Pay/Google Pay on product pages, not just checkout.

Dynamic checkout on product pages

Show "Buy with Apple Pay" directly on product pages - skipping the cart entirely. This is the ultimate friction reduction for high-intent single-product purchases.

Also add Shop Pay

Shop Pay (Shopify's own express checkout) works across all devices and stores saved payment info from any previous Shopify purchase. Offers BNPL through Shop Pay Installments.

Where to Show Express Checkout Buttons

Show express checkout buttons in order of conversion impact: (1) product pages - right below variant selection, above the standard ATC button; (2) cart page - at the top before the order summary; (3) mini cart/drawer - as a prominent checkout option. The earlier in the purchase journey you can enable one-tap checkout, the better your conversion rates will be.

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Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO of Growth Suite

With over a decade of experience in e-commerce optimization, Muhammed founded Growth Suite to help Shopify merchants maximize their conversion rates through intelligent behavior tracking and personalized offers. His expertise in growth strategies and conversion optimization has helped thousands of online stores increase their revenue.

E-commerce Expert Shopify Partner Growth Strategist

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