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Expert answer · 1 min read

Should I monitor competitor Black Friday ads?

As an e-commerce business owner preparing for the critical Black Friday season, I'm wondering how much attention I should pay to my competitors' advertising strategies. I know monitoring competitors can provide valuable insights, but I'm unsure about the time investment, potential benefits, and specific aspects I should analyze. I want to ensure I'm making strategic decisions without getting distracted by every move my competitors make.
Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO, Growth Suite ·

The short answer

Yes, monitor competitor Black Friday ads using Meta Ad Library, Google Ads Transparency Center, and TikTok Creative Center. Start 4-6 weeks before BFCM and track creative themes, offer types, and launch timing.

In depth

Monitoring Competitor Black Friday Ads

Competitor ad monitoring gives you early warning on their strategy and helps you find positioning gaps before Black Friday begins.

PlatformToolWhat to Look For
Facebook/InstagramMeta Ad Library (free)Ad launch date, creative style, offer copy
GoogleAds Transparency Center (free)Search and display creative themes
TikTokTikTok Creative Center (free)Video ad formats, hashtag strategies
All channelsAdSpy, Minea (paid)Cross-platform intelligence, ad performance estimates

What to Track

  • - When they start running BF ads
  • - Offer type (% off, BOGO, bundle)
  • - Creative angle (urgency, product feature, lifestyle)
  • - Landing page they're driving to

How to Use the Data

  • - Time your launch relative to theirs
  • - Differentiate your creative angle
  • - Counter their offer with added value
  • - Avoid angles they've already saturated

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