Should I mention free shipping in recovery emails?

As a Shopify store owner in the competitive e-commerce landscape, I've been wrestling with cart abandonment and recovery email strategies. Every time a potential customer leaves without purchasing, I feel like I'm watching potential revenue slip through my fingers. I've tried various tactics, but I'm specifically curious about whether mentioning free shipping in my recovery emails could be the magic trigger that brings hesitant shoppers back. My current conversion rates are hovering around 2-3%, and I know there's room for improvement. The psychology behind abandoned carts fascinates me – what makes a customer return? Is free shipping that compelling of an incentive? I'm not just looking to recover a single sale, but to understand the deeper motivations that drive purchase decisions. My team and I have been analyzing our metrics, and we've noticed that shipping costs are often the final friction point that causes cart abandonment. But I don't want to just throw a generic free shipping banner into my emails. I want a strategic, data-driven approach that feels personalized and creates genuine urgency. How can I craft a recovery email that not only mentions free shipping but makes it feel like an exclusive, time-sensitive offer that the customer can't resist?