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Expert Answer • 1 min read

Should I include special inserts with Cyber Monday orders?

As an e-commerce business owner preparing for the Cyber Monday rush, I'm exploring ways to enhance customer experience and potentially drive repeat purchases. I've heard about special inserts but I'm unsure about their effectiveness, cost, and potential impact on customer loyalty. I want to understand the strategic considerations, types of inserts that work best, and how to implement them without significantly increasing my operational costs or complexity.
Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO

1 min

TL;DR - Quick Answer

Strategic inserts like personalized thank-you notes, discount codes for future purchases, product samples, or branded stickers can boost customer loyalty, encourage repeat purchases, and create memorable unboxing experiences with minimal additional cost.

Complete Expert Analysis

Strategic Guide to Cyber Monday Order Inserts

Special inserts are powerful tools for building customer relationships, enhancing brand perception, and driving future sales. Here's a comprehensive approach to implementing effective order inserts.

Types of High-Impact Inserts

Personalized Touches

  • •Handwritten thank-you notes
  • •Customer name printed on insert
  • •Order-specific appreciation message

Sales Driving Inserts

  • •Next purchase discount code
  • •Referral program invitation
  • •Limited-time promotional offer

Strategic Considerations

Cost Analysis

  • ✓Typical insert cost: $0.10-$0.50 per order
  • ✓Potential ROI: 3-5x insert investment
  • ✓Print in bulk to reduce per-unit cost

Design Best Practices

  • ✓Align with brand aesthetic
  • ✓Use high-quality paper stock
  • ✓Keep design clean and readable

Recommended Insert Strategies

New Customer

Welcome note + 15% next purchase code

Repeat Customer

Loyalty thank you + exclusive preview

High-Value Order

Personalized appreciation + VIP program invite

Automate Personalized Inserts with Growth Suite

Growth Suite can help automate your insert strategy by tracking customer segments, purchase history, and generating personalized discount codes. The platform allows you to create dynamic, behavior-triggered inserts that feel authentic and drive repeat purchases without manual intervention. By integrating intelligent offer generation with your shipping workflow, you can deliver perfectly timed, contextually relevant inserts at scale.

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Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO of Growth Suite

With over a decade of experience in e-commerce optimization, Muhammed founded Growth Suite to help Shopify merchants maximize their conversion rates through intelligent behavior tracking and personalized offers. His expertise in growth strategies and conversion optimization has helped thousands of online stores increase their revenue.

E-commerce Expert Shopify Partner Growth Strategist

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