Should I include special inserts with Cyber Monday orders?

Question

As an e-commerce business owner preparing for the Cyber Monday rush, I'm exploring ways to enhance customer experience and potentially drive repeat purchases. I've heard about special inserts but I'm unsure about their effectiveness, cost, and potential impact on customer loyalty. I want to understand the strategic considerations, types of inserts that work best, and how to implement them without significantly increasing my operational costs or complexity.

Muhammed Tüfekyapan · Accepted Answer

Cyber Monday Order Inserts: Maximize Repeat Purchases
Inserts are opened 100% of the time - every customer who receives a package sees what's inside. They are the highest-attention touchpoint you have, and Cyber Monday new customers are a particularly valuable audience to re-engage.

Insert Types and Their Impact

Insert Type
Best For
Estimated Redemption

Discount code (10-15% off next order)Repeat purchase drive5-12% of recipients
Handwritten thank-you noteBrand loyalty, UGCIncreases 5-star reviews by ~25%
Product care instructionsReturns reductionReduces misuse-related returns
Referral card ('Share with a friend')New customer acquisition2-5% referral rate
Review request QR codeSocial proof building10-20% scan rate

Insert Best Practices

- Limit to ONE insert per order - multiple inserts reduce the impact of each
- Match your brand design: same fonts, colors, and voice as your store
- Make the discount code easy to remember or scan (QR code)
- Set an expiry (30-60 days) to create urgency without pressure

Growth Suite Integration
Use Growth Suite's Growth Links on your insert QR code. When the customer scans it and visits your store, a personalized offer activates automatically with a countdown - turning a passive insert into an active, time-limited offer experience.

Should I include special inserts with Cyber Monday orders?

TL;DR - Quick Answer

Complete Expert Analysis

Cyber Monday Order Inserts: Maximize Repeat Purchases

Insert Types and Their Impact

Insert Best Practices

Growth Suite Integration

Turn This Knowledge Into Real Revenue Growth

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Muhammed Tüfekyapan

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Use Cases

Insert Type	Best For	Estimated Redemption
Discount code (10-15% off next order)	Repeat purchase drive	5-12% of recipients
Handwritten thank-you note	Brand loyalty, UGC	Increases 5-star reviews by ~25%
Product care instructions	Returns reduction	Reduces misuse-related returns
Referral card ('Share with a friend')	New customer acquisition	2-5% referral rate
Review request QR code	Social proof building	10-20% scan rate