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Expert Answer • 2 min read

Should I include product recommendations?

As an e-commerce business owner, I'm constantly looking for ways to increase average order value and improve customer experience. I've heard about product recommendations but I'm unsure about their effectiveness, implementation strategies, and potential impact on conversion rates. I want to understand whether integrating product recommendations is worth the effort, what methods work best, and how to avoid overwhelming or annoying my customers during their shopping journey.
Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO

2 min

TL;DR - Quick Answer

Yes, product recommendations in Cyber Monday emails increase average order value. Include 3-5 bestsellers with clear deal pricing rather than overwhelming the reader. For segmented lists, show recommendations based on past purchase category or browsing behavior from Black Friday.

Complete Expert Analysis

Product Recommendations in Cyber Monday Emails

Product recommendations in promotional emails do two things: they shorten the path from inbox to purchase, and they expose customers to items they did not know they wanted. On Cyber Monday, time is limited so making product discovery effortless matters.

Recommendation Modules That Work

Bestsellers Grid

Top 3-4 products in a 2x2 grid with image, name, original price, and CM price. Works for all list segments.

Viewed But Not Purchased

Show the exact products someone browsed. Labeled "Still interested?" with the CM discount applied. Highest conversion rate.

Complementary Products

For past purchasers: "You bought X, pairs well with Y." Increases AOV by showing items that complete a collection or solve a related problem.

Category Picks

Segment by category interest and show curated picks per category. Prevents irrelevant recommendations.

How Many Products to Show

Scenario Optimal Count Layout
General Cyber Monday announcement3-5 products3-column grid below hero
Cart abandonment follow-up1-2 abandoned items + 2 relatedHero item first, recommendations below
VIP/past purchaser email4-6 complementary2-column grid with "completes your collection" label

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Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO of Growth Suite

With over a decade of experience in e-commerce optimization, Muhammed founded Growth Suite to help Shopify merchants maximize their conversion rates through intelligent behavior tracking and personalized offers. His expertise in growth strategies and conversion optimization has helped thousands of online stores increase their revenue.

E-commerce Expert Shopify Partner Growth Strategist

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