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Expert Answer • 1 min read

Should I hold back bestsellers for Cyber Monday?

As an e-commerce manager preparing for Cyber Monday, I'm strategizing about my product discounting approach. My top-selling items are crucial to my revenue, but I'm uncertain whether discounting them will maximize profits or potentially cannibalize my margins. I want to understand the strategic considerations around offering bestsellers during major sales events like Cyber Monday, balancing customer attraction, revenue potential, and long-term brand positioning.
Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO

1 min

TL;DR - Quick Answer

Strategically discount bestsellers with targeted, limited-time offers that create urgency without completely eroding margins. Use tiered discounts, bundle strategies, and personalized offers to maintain profitability while attracting customers.

Complete Expert Analysis

Bestseller Discount Strategy for Cyber Monday

Navigating bestseller discounts requires a nuanced approach that balances immediate revenue with long-term brand value and customer perception.

Strategic Considerations

StrategyProfit ImpactCustomer Perception
Minimal DiscountHigh Margin RetentionModerate Attraction
Moderate DiscountBalanced MarginStrong Attraction
Bundle StrategiesIncreased AOVHigh Perceived Value

Recommended Discount Approaches

1. Tiered Discount Strategy

  • •5-10% off bestsellers
  • •Higher discounts for multi-product purchases
  • •Create urgency with time-limited offers

2. Bundle Optimization

  • •Pair bestsellers with complementary products
  • •Create exclusive bundle-only discounts
  • •Increase average order value

Psychological Pricing Techniques

Minimal Discount Tactics

  • ✓5-7% off to maintain perceived value
  • ✓Emphasize limited-time availability
  • ✓Create scarcity messaging

High-Value Perception

  • ✓Highlight total savings potential
  • ✓Compare to regular pricing
  • ✓Demonstrate exclusive Cyber Monday value

Automate Intelligent Discounting with Growth Suite

Growth Suite offers dynamic discount optimization by analyzing individual visitor behavior and predicting purchase intent. For Cyber Monday, the platform can automatically generate personalized, time-limited offers for bestsellers that maximize conversion while protecting your margins. By creating unique, single-use discount codes and presenting them strategically based on visitor engagement, Growth Suite ensures you're not over-discounting to customers who would purchase anyway.

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Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO of Growth Suite

With over a decade of experience in e-commerce optimization, Muhammed founded Growth Suite to help Shopify merchants maximize their conversion rates through intelligent behavior tracking and personalized offers. His expertise in growth strategies and conversion optimization has helped thousands of online stores increase their revenue.

E-commerce Expert Shopify Partner Growth Strategist

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