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Expert Answer • 2 min read

Should I hold back bestsellers for Cyber Monday?

As an e-commerce manager preparing for Cyber Monday, I'm strategizing about my product discounting approach. My top-selling items are crucial to my revenue, but I'm uncertain whether discounting them will maximize profits or potentially cannibalize my margins. I want to understand the strategic considerations around offering bestsellers during major sales events like Cyber Monday, balancing customer attraction, revenue potential, and long-term brand positioning.
Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO

2 min

TL;DR - Quick Answer

Holding back your bestsellers for Cyber Monday is worth it if those items are not heavily featured on Black Friday and you have sufficient stock to run both events. If bestsellers are your Black Friday hero products, featuring them again on Cyber Monday is natural - but at that point they should not be 'held back,' they should be intentionally featured across both events.

Complete Expert Analysis

Should You Hold Back Bestsellers for Cyber Monday?

The decision to hold back products for Cyber Monday depends on your inventory level, your Black Friday strategy, and whether your bestsellers have enough stock to carry both events. Holding back creates exclusivity and gives CM its own distinct appeal.

When to Hold Back Bestsellers

Hold Back If:

  • - Your stock is limited and you cannot sustain full discount on both BF and CM
  • - You want to give CM a distinct identity by featuring different hero products than BF
  • - Your BF sale focuses on a different category - save bestsellers in another category for CM
  • - You have strong BF buyers you want to give a reason to return on Monday

Feature Across Both If:

  • - Stock is plentiful and you can serve demand from both events
  • - These bestsellers are your core CM marketing hook - holding them back weakens your campaign
  • - New customers who discover you on CM need to find your most compelling products immediately

Hybrid Approach: Feature and Reserve

BF Treatment CM Treatment Customer Experience
20% off sitewide20% off + bestseller bundled with add-onSame sale, more value on CM
BF features Category ACM heroes Category B bestsellersGenuinely new offers both days
BF: $50 bestseller at $40CM: same product in new bundle with add-on at $55BF buyers get the deal; CM adds value angle

Product Deals: Separate BF and CM Campaigns

Growth Suite lets you run Black Friday and Cyber Monday as separate Product Deals campaigns. You control which SKUs are featured and at what discount level for each event independently. Switching from BF to CM product configuration is a single campaign toggle, not a manual price update process.

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Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO of Growth Suite

With over a decade of experience in e-commerce optimization, Muhammed founded Growth Suite to help Shopify merchants maximize their conversion rates through intelligent behavior tracking and personalized offers. His expertise in growth strategies and conversion optimization has helped thousands of online stores increase their revenue.

E-commerce Expert Shopify Partner Growth Strategist

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