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Expert Answer • 2 min read

Should I highlight best sellers or new arrivals first on collections?

I'm struggling with the optimal strategy for organizing my collections page. My store has a mix of popular best-selling products and exciting new arrivals, and I want to maximize visibility and conversions. I've heard conflicting advice about whether to prioritize proven top performers or generate excitement around fresh inventory. Which approach will more effectively capture customer attention and drive sales, and are there nuanced strategies I should consider for different types of collections or customer segments?
Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO

2 min

TL;DR - Quick Answer

Prioritize best sellers first for most collections to leverage social proof and proven conversion rates, but rotate new arrivals prominently to maintain customer excitement and showcase brand innovation. Use dynamic, data-driven placement strategies.

Complete Expert Analysis

Strategic Product Collection Hierarchy

Balancing best sellers and new arrivals requires a sophisticated, data-driven approach that considers customer psychology, conversion potential, and merchandising dynamics.

Strategic Placement Principles

Placement StrategyConversion PotentialCustomer Psychology
Best Sellers FirstHighSocial Proof, Reliability
New Arrivals ProminentModerateExcitement, Discovery
Balanced HybridHighestComprehensive Experience

Recommended Placement Strategies

1. Default Collections: Best Sellers First

Position top 3-4 best-selling products in the first visible row to leverage social proof and immediate trust-building.

2. Seasonal/Trend Collections: New Arrivals Prominent

For fashion, tech, or rapidly changing inventory categories, showcase new arrivals first to generate excitement and demonstrate brand currency.

3. Dynamic Hybrid Approach

Implement a 60/40 split: 60% best sellers, 40% new arrivals, creating a balanced, engaging browsing experience.

Advanced Placement Techniques

Social Proof Enhancement

  • ✓Add 'Best Seller' badges to top performers
  • ✓Display total units sold near best sellers
  • ✓Highlight customer review averages

New Arrival Excitement

  • ✓Use 'New' or 'Just Arrived' visual markers
  • ✓Create dedicated 'New Arrivals' section
  • ✓Rotate new items weekly

Optimize Collections with Growth Suite

Growth Suite's advanced analytics can automatically track product performance and recommend optimal collection placements. By analyzing real-time visitor behavior, conversion rates, and engagement metrics, the platform helps you dynamically adjust your collection strategy. Its intelligent tracking identifies emerging best sellers and new arrivals with high potential, allowing for data-driven merchandising that maximizes both social proof and discovery.

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Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO of Growth Suite

With over a decade of experience in e-commerce optimization, Muhammed founded Growth Suite to help Shopify merchants maximize their conversion rates through intelligent behavior tracking and personalized offers. His expertise in growth strategies and conversion optimization has helped thousands of online stores increase their revenue.

E-commerce Expert Shopify Partner Growth Strategist

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