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Expert Answer • 2 min read

Should I hide the coupon field until after payment method selection?

I'm designing the checkout flow for my e-commerce store and want to optimize the user experience while preventing potential coupon code abuse. I've noticed that some customers spend excessive time searching for discount codes before completing their purchase, which can lead to cart abandonment. I'm wondering whether hiding the coupon field until after the payment method is selected would improve conversion rates and create a more streamlined checkout process. What are the pros and cons of this approach, and what best practices should I consider?
Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO

2 min

TL;DR - Quick Answer

While hiding the coupon field can reduce early discount hunting, it may frustrate customers. The best approach is to keep the field visible but minimized, offering a clean, non-distracting design that allows easy coupon entry without interrupting the checkout flow.

Complete Expert Analysis

Coupon Field Placement Strategy

Balancing user experience with conversion optimization requires a nuanced approach to coupon field placement during checkout.

Checkout Flow Considerations

Placement OptionUser Experience ImpactConversion Potential
Visible Throughout CheckoutTransparent, user-friendlyModerate
Hidden Until PaymentPotentially frustratingLow
Minimized FieldClean, non-intrusiveHigh

Recommended Approach: Minimized Coupon Integration

Design Principles

  • •Keep coupon field small and unobtrusive
  • •Use a clear but subtle 'Have a coupon?' link
  • •Provide immediate validation feedback
  • •Ensure mobile responsiveness

Potential Negative Consequences of Hiding Coupon Field

  • !Customer Frustration: Users expect transparency in pricing and discount application
  • !Increased Abandonment: Customers may leave to search for codes externally
  • !Trust Erosion: Perceived attempt to hide potential savings

Best Practices for Coupon Field Management

User Experience Tactics

  • ✓Provide a small, collapsible coupon field
  • ✓Use clear, friendly microcopy
  • ✓Offer instant code validation
  • ✓Show total savings immediately

Technical Considerations

  • ✓Real-time discount calculation
  • ✓Prevent multiple coupon stacking
  • ✓Clear error messaging
  • ✓Mobile-friendly input design

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Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO of Growth Suite

With over a decade of experience in e-commerce optimization, Muhammed founded Growth Suite to help Shopify merchants maximize their conversion rates through intelligent behavior tracking and personalized offers. His expertise in growth strategies and conversion optimization has helped thousands of online stores increase their revenue.

E-commerce Expert Shopify Partner Growth Strategist

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