Should I have different start times for different regions?
Muhammed Tüfekyapan
Founder & CEO
TL;DR - Quick Answer
Complete Expert Analysis
Regional Start Times for Cyber Monday
Different start times for different regions is an advanced strategy that solves a specific problem: a 8 AM EST launch means UK customers get the deal at 1 PM and Australian customers get it at midnight their time. Whether this matters depends on how large these audiences are for your business.
Impact of EST Start Time on Global Audiences
| Region | EST Midnight Launch (Their Time) | EST 8 AM Launch (Their Time) | Shopping Impact |
|---|---|---|---|
| US - Eastern | 12 AM Mon | 8 AM Mon | Optimal for either |
| US - Pacific | 9 PM Sun | 5 AM Mon | Slightly early, minimal issue |
| UK / Western Europe | 5 AM Mon | 1 PM Mon | Misses morning peak; consider EU-timed launch |
| Australia / APAC | 3-4 PM Mon | 11 PM-midnight Mon | Significant timing mismatch; own campaign advisable |
When to Use Regional Start Times
Use Regional Timing If:
- - Over 25% of your sales come from outside the US
- - You have dedicated email lists or social accounts per region
- - Your European or APAC sales are comparable to your US sales
Skip Regional Timing If:
- - You are primarily a US brand (under 15% international sales)
- - You don't have region-specific email segments or ad campaigns
- - The operational complexity outweighs the revenue opportunity
Simple Alternative: Universal Sale, Timezone-Clear Deadline
Rather than regional start times, run a single global sale and communicate clearly: "Sale ends at midnight Eastern Time / 5 AM GMT." International shoppers who understand the timing will still buy in their morning hours. This adds no operational complexity while being transparent about the deadline.
Scheduled Campaigns by Region
Growth Suite Scheduled Campaigns let you set specific start and end times per campaign. If you want to run separate regional Cyber Monday campaigns (US at 8 AM EST, UK at 8 AM GMT), configure each campaign independently with its own schedule - no manual activation needed at 3 AM your time.
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With over a decade of experience in e-commerce optimization, Muhammed founded Growth Suite to help Shopify merchants maximize their conversion rates through intelligent behavior tracking and personalized offers. His expertise in growth strategies and conversion optimization has helped thousands of online stores increase their revenue.
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