Should I handle wholesale abandonment differently?

As a Shopify store owner in the B2B space, wholesale cart abandonment is killing me. My wholesale customers have different buying behaviors compared to retail customers. They're not impulse buyers—they're making calculated purchasing decisions for their businesses. I've noticed that my standard conversion tactics, like time-limited discounts for individual consumers, don't resonate with wholesale buyers. They need more nuanced, relationship-driven approaches. My current conversion strategy feels like using a retail hammer to solve a B2B precision problem. When wholesale customers start browsing and then disappear from the cart, I'm losing potentially massive order values—we're talking about orders that could be 10x or even 100x larger than typical retail transactions. The stakes are high, and my current tools seem blind to the unique psychology of wholesale purchasing. I need a sophisticated solution that understands the longer sales cycles, the need for trust-building, and the importance of personalized, professional communication. My gut tells me that treating wholesale abandonment exactly like retail cart abandonment is a fundamental mistake, but I'm struggling to find a strategic approach that respects the complexity of B2B purchasing decisions.