Should I exclude certain hero products from all discounts?
Muhammed Tüfekyapan
Founder & CEO
TL;DR - Quick Answer
Complete Expert Analysis
Strategic Product Discount Exclusion Framework
Deciding whether to exclude hero products from discounts requires a nuanced, data-driven approach that balances short-term revenue with long-term brand positioning.
Decision Criteria for Product Discount Exclusion
| Criteria | Exclusion Recommendation | Potential Impact |
|---|---|---|
| Profit Margin | High margin (>50%) | Preserve profitability |
| Brand Positioning | Luxury/Premium Products | Maintain perceived value |
| Sales Volume | Top 10% best-selling items | Protect core revenue stream |
| Product Lifecycle | Recently launched or evergreen | Preserve initial market positioning |
Strategic Exclusion Methods
Partial Exclusion Strategies
- ✓Limit discount percentage for hero products
- ✓Exclude from sitewide promotions
- ✓Create exclusive offers for loyal customers
- ✓Bundle with lower-margin products
Alternative Value-Adding Tactics
- ✓Offer free expedited shipping
- ✓Include bonus gifts or accessories
- ✓Create loyalty program bonus points
- ✓Extended warranty or premium support
Potential Risks of Over-Exclusion
Reduced Conversion Opportunities
Completely excluding popular products might discourage potential buyers seeking value.
Competitor Comparison
Customers might perceive your pricing as less competitive if hero products never participate in promotions.
Missed Cross-Selling Potential
Hero product exclusions might limit opportunities to introduce customers to complementary items.
Intelligent Discount Management with Growth Suite
Growth Suite offers sophisticated discount targeting that goes beyond simple product exclusions. The platform uses advanced behavioral tracking to generate personalized, time-limited offers that respect your hero products' positioning. By analyzing individual visitor intent and engagement, Growth Suite can create nuanced discount strategies that protect your premium products' perceived value while still driving conversions. Its dynamic offer generation ensures that discounts are strategically applied only to visitors most likely to be influenced by promotional incentives.
Turn This Knowledge Into Real Revenue Growth
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+32% Conversion Rate
Average increase after 30 days
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With over a decade of experience in e-commerce optimization, Muhammed founded Growth Suite to help Shopify merchants maximize their conversion rates through intelligent behavior tracking and personalized offers. His expertise in growth strategies and conversion optimization has helped thousands of online stores increase their revenue.
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