Growth Suite
Solutions Pricing Growth Masters Partner Program
Try For Free
Expert Answer • 2 min read

Should I email about both Black Friday and Cyber Monday?

As an e-commerce business owner, I'm confused about whether I should run separate email marketing campaigns for Black Friday and Cyber Monday or combine them into a single strategy. These are two major shopping events that could significantly impact my sales, but I want to maximize engagement without overwhelming my customers or seeming repetitive. I need clear guidance on how to approach these back-to-back shopping holidays to optimize my marketing efforts and revenue potential.
Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO

2 min

TL;DR - Quick Answer

Run distinct but complementary Black Friday and Cyber Monday email campaigns. Use different themes, offers, and product focuses for each day to maintain customer interest, prevent offer fatigue, and capture unique shopping behaviors across both events.

Complete Expert Analysis

Strategic Email Marketing for Black Friday and Cyber Monday

Maximize your holiday sales potential by crafting targeted, differentiated email campaigns that capture the unique essence of Black Friday and Cyber Monday shopping behaviors.

Campaign Differentiation Strategy

CampaignFocusTypical OffersCustomer Mindset
Black FridayIn-Store & Physical Doorbuster DealsHigh % Off StorewideImmediate Gratification
Cyber MondayOnline-Exclusive Digital DealsTech, Electronics, Digital ProductsConvenience, Comparison Shopping

Email Campaign Sequence

1. Pre-Event Teaser Emails

  • •Send 1-2 anticipation emails before each event
  • •Highlight unique aspects of each day's offerings
  • •Create distinct visual themes for Black Friday vs Cyber Monday

2. Event Day Emails

  • •Black Friday: Emphasize doorbusters, limited quantity items
  • •Cyber Monday: Focus on digital, tech, and online-exclusive deals
  • •Use dynamic, time-sensitive language

3. Follow-Up Reminder Emails

  • •Send 1-2 reminder emails during each event
  • •Highlight remaining time and top-selling items
  • •Create genuine urgency with countdown timers

Recommended Email Cadence

Black Friday
  • Pre-Event: 2 emails
  • Event Day: 3-4 emails
  • Post-Event: 1-2 emails
Cyber Monday
  • Pre-Event: 2 emails
  • Event Day: 3-4 emails
  • Post-Event: 1-2 emails

Segmentation Best Practices

Black Friday Targeting

  • ✓Previous holiday shoppers
  • ✓High-value repeat customers
  • ✓Cart abandoners

Cyber Monday Targeting

  • ✓Tech-savvy customers
  • ✓Online-only shoppers
  • ✓Previous digital product buyers

Automate Your Holiday Email Strategy with Growth Suite

Growth Suite's advanced behavioral tracking allows you to create hyper-personalized Black Friday and Cyber Monday email campaigns. By analyzing individual visitor intent and purchase history, the platform can dynamically generate unique, time-limited discount codes for each segment. These codes are automatically applied to carts with precision-engineered countdown timers, ensuring maximum conversion during these critical shopping events while preventing offer fatigue and maintaining brand integrity.

New Strategy For Your Shopify Store

Turn This Knowledge Into Real Revenue Growth

Growth Suite transforms your Shopify store with AI-powered conversion optimization. See results in minutes with intelligent behavior tracking and personalized offers.

+32% Conversion Rate

Average increase after 30 days

60-Second Setup

No coding or technical skills needed

14-Day Free Trial

No credit card required to start

Start Free Trial
Book a Demo Call →
GDPR Compliant
24/7 Support
Cancel Anytime
Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO of Growth Suite

With over a decade of experience in e-commerce optimization, Muhammed founded Growth Suite to help Shopify merchants maximize their conversion rates through intelligent behavior tracking and personalized offers. His expertise in growth strategies and conversion optimization has helped thousands of online stores increase their revenue.

E-commerce Expert Shopify Partner Growth Strategist

Continue Learning

Discover more expert insights to accelerate your e-commerce growth

Browse All Questions