Should I educate about products in recovery emails?

I've been struggling with cart abandonment, and everyone keeps telling me to send 'recovery emails', but I'm torn about what content actually works. My team debates whether we should just push the product again or provide more context. We've tried generic 'Come back!' emails, and they feel... bland. Our conversion rates from these emails are painfully low—maybe 2-3%. I know our products are amazing, but how do we communicate that effectively without sounding desperate or pushy? We sell premium fitness equipment, so our items aren't impulse purchases. Customers need to understand the value, the transformative potential. But there's a fine line between education and overwhelming someone who already hesitated. I've seen recovery emails that are novel-length and immediately get deleted. Others are so short they provide zero context. I'm looking for a strategic approach that respects the customer's journey while giving them a compelling reason to complete their purchase. My gut tells me education matters, but I need a framework that doesn't just sound good in theory but actually drives real conversions.