Should I create Cyber Monday social media content?

As an e-commerce business owner, I'm trying to understand whether creating dedicated Cyber Monday social media content is worth my time and resources. I want to know if it will genuinely drive sales, engage my audience, and provide a meaningful return on investment. With so many brands competing for attention during this high-traffic shopping period, I need strategic insights into how to approach social media marketing effectively and whether the effort will translate into actual revenue for my online store.