Should I create Black Friday YouTube content?

As an e-commerce business owner preparing for the critical Black Friday season, I'm uncertain whether investing time and resources into creating YouTube content will actually drive sales or just be another marketing expense. I want to understand the potential ROI, the types of content that work best, and whether YouTube can genuinely help me convert viewers into customers during this high-stakes shopping period. My primary concerns are production costs, time investment, and whether my target audience actually watches product-related content on YouTube before making purchasing decisions.