Should I copy successful Black Friday strategies?

Every year, I see successful Black Friday campaigns from big brands and wonder if I can simply replicate their strategies in my own e-commerce store. I'm looking for a way to boost my holiday sales without spending months developing a completely original approach. While these strategies look tempting, I'm unsure whether copying them wholesale will actually work for my specific business, product line, and customer base. I need guidance on understanding which elements are universally applicable and which might require customization.