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Expert Answer • 2 min read

Should I bid higher on Cyber Monday?

As an e-commerce business owner preparing for Cyber Monday, I'm trying to understand the strategic implications of bidding higher during this critical shopping period. I've seen mixed advice about whether increased ad spend actually translates to better returns, and I'm concerned about potentially wasting my marketing budget. I want to make a data-driven decision that maximizes my ROI without overspending or getting caught in a bidding war with competitors.
Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO

2 min

TL;DR - Quick Answer

Yes, bid higher on CM - but strategically. Increase bids for your highest-converting audiences (retargeting, past customers) by 30-50%. Don't uniformly increase all bids. Higher bids on low-quality audiences just increases cost without improving results.

Complete Expert Analysis

Should You Bid Higher on Cyber Monday?

Yes - but bid increases should be surgical, not uniform. CM CPCs are already 40-80% above normal because every advertiser increases bids simultaneously. Adding undifferentiated bid increases to all campaigns just means you're paying more for the same performance.

Where to Increase CM Bids

Audience/CampaignBid IncreaseReason
Cart abandoners+50-75%Highest intent, worth competing hard for
Past customers (retargeting)+40-60%Known converters, highest LTV potential
Recent site visitors (14-day)+30-40%Warm audience, worth premium positioning
Brand search (Google)+25-35%Protect brand from competitor brand bidding
Cold/lookalike audiences+10-20% maxLower intent; don't overpay

Bidding Strategy for CM

If using automated bidding (target ROAS, target CPA):

  • →Lower target ROAS by 15-20% on CM (allows algorithm to bid more aggressively to hit volume)
  • →Increase daily budget to prevent the campaign from hitting budget limits during peak hours
  • →Do NOT change target CPA/ROAS mid-day - make the adjustment before CM morning and let it run

Bid Increases + On-Site Conversion

Higher bids improve ad visibility; your on-site conversion rate determines whether those higher-cost clicks are profitable. If you're paying 60% more per click on CM but converting at 2x the normal rate, higher bids are justified. Growth Suite's on-site offer triggers help ensure the increased-cost traffic converts - making your CM bid increases worthwhile rather than just more expensive.

Warning: Set maximum bid caps on cold audience campaigns. Without caps, automated bidding can spend 3-4x your target CPC on a single cold impression during CM auction spikes. Protect your budget with bid maximums on lower-intent campaign types while allowing flexibility for your highest-converting retargeting audiences.

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Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO of Growth Suite

With over a decade of experience in e-commerce optimization, Muhammed founded Growth Suite to help Shopify merchants maximize their conversion rates through intelligent behavior tracking and personalized offers. His expertise in growth strategies and conversion optimization has helped thousands of online stores increase their revenue.

E-commerce Expert Shopify Partner Growth Strategist

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