Expert Answer • 2 min read

Should I ask for reviews immediately or wait?

As an e-commerce business owner, I'm struggling to determine the optimal timing for requesting customer reviews. I want to increase my review volume and improve social proof, but I'm concerned about being too pushy or interrupting the customer's post-purchase experience. Is there a strategic approach to timing review requests that maximizes response rates without annoying customers? What factors should I consider when deciding when to ask for feedback?
Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO

2 min

TL;DR - Quick Answer

Request reviews 3-7 days after delivery, allowing customers time to experience the product while the purchase is still fresh in their memory. Use automated email flows and personalized, easy-to-complete review requests to maximize response rates.

Complete Expert Analysis

Strategic Review Request Timing

Timing is critical when soliciting customer reviews. The right approach can significantly boost your review volume and conversion rates.

Optimal Review Request Windows

Product TypeIdeal Request TimingRationale
Physical Products3-7 days after deliveryAllows time for product use and initial impression
Digital Products/Services24-48 hours after purchaseImmediate experience available
Complex Products7-14 days after deliveryProvides time for full product evaluation

Review Request Strategy Components

1. Psychological Timing

  • Wait until initial excitement or disappointment subsides
  • Capture moment after positive product interaction
  • Avoid requesting during potential customer frustration

2. Engagement Techniques

  • Personalize review request emails
  • Make review process quick and simple
  • Offer incentives without compromising review authenticity

Incentive Strategies

Low-Risk Incentives

  • Entry into a prize drawing
  • Small percentage discount on next purchase
  • Loyalty points for completed review

Avoid These Incentives

  • Direct payment for positive reviews
  • Guaranteed positive review requirements
  • Overly aggressive incentive structures

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Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO of Growth Suite

With over a decade of experience in e-commerce optimization, Muhammed founded Growth Suite to help Shopify merchants maximize their conversion rates through intelligent behavior tracking and personalized offers. His expertise in growth strategies and conversion optimization has helped thousands of online stores increase their revenue.

E-commerce Expert Shopify Partner Growth Strategist

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