Should I allow searching by skin concern or product type?
Muhammed Tüfekyapan
Founder & CEO
TL;DR - Quick Answer
Complete Expert Analysis
Should I Allow Searching by Skin Concern or Product Type?
Many cosmetics customers arrive with a problem to solve, not a product in mind. "Something for dark circles" or "lightweight SPF for oily skin" are legitimate search queries that your search should handle. Concern-based and product-type search unlocks a major conversion channel.
Search Query Types to Support
| Query Type | Example Queries | Intent Level |
|---|---|---|
| Specific product | "retinol night cream," "vitamin C serum 20%" | Very high - ready to buy |
| Product type | "eye cream," "face mask," "toner" | High - category exploration |
| Skin concern | "dark spots," "acne," "anti-aging" | High - problem-first search |
| Ingredient | "niacinamide," "hyaluronic acid," "retinol" | High - ingredient-aware buyer |
| Skin type | "for oily skin," "sensitive skin moisturizer" | High - targeted need |
Implementation Strategy
Tag products comprehensively
Every product should be tagged with: skin type, skin concern(s), product type, key ingredients, finish, and coverage. These tags power both search and filter discovery.
Create concern-based landing pages
Dedicated collection pages for top concerns ("Products for Acne," "Dark Spot Solutions") rank in search and provide a curated shopping experience. Link to these from search results when relevant.
Surface concern categories in search suggestions
When a customer starts typing "anti" or "acne," autocomplete should suggest both products and collection pages for that concern.
Concern-Based Navigation
Beyond search, consider adding a "Shop by Concern" navigation option alongside "Shop by Category." Many cosmetics brands find this concern-first navigation converts better for new customers than traditional category navigation, because it matches how customers think about their needs rather than how your product catalog is organized.
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With over a decade of experience in e-commerce optimization, Muhammed founded Growth Suite to help Shopify merchants maximize their conversion rates through intelligent behavior tracking and personalized offers. His expertise in growth strategies and conversion optimization has helped thousands of online stores increase their revenue.
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