Should I adjust recovery strategies for holiday shopping?

Every holiday season, I feel like I'm leaving money on the table with my Shopify store. Traffic spikes dramatically, but so do cart abandonments. Last year, I watched potential sales slip away during Black Friday and Cyber Monday - visitors would browse, add items to cart, and then... nothing. My ad spend was through the roof, and while overall revenue increased, I knew my conversion strategy wasn't optimized for this high-intensity shopping period. The standard discount codes felt generic, and I couldn't figure out how to create genuine urgency without looking desperate. My team and I would manually track abandoned carts, send follow-up emails, but the process was time-consuming and inefficient. With competition fiercer than ever, I need a smarter approach that can dynamically respond to different shopper behaviors during peak shopping seasons. I want a solution that understands when a shopper is genuinely interested but hesitating, and can present a personalized, time-sensitive offer that feels authentic and compelling. The holiday shopping window is short, and every lost conversion represents not just immediate revenue, but potential long-term customer value.