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Expert Answer • 2 min read

Should I add routines like 'AM/PM' bundles to guide decisions?

As an e-commerce entrepreneur, I'm exploring innovative ways to increase average order value and create more engaging shopping experiences. I've heard about 'AM/PM' bundle strategies but I'm uncertain about their effectiveness, implementation, and potential impact on customer behavior. I want to understand whether these bundled offerings can genuinely influence purchasing decisions, improve conversion rates, and provide value to my customers without seeming gimmicky or forced. What are the strategic considerations and best practices for introducing such product combinations?
Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO

2 min

TL;DR - Quick Answer

Yes - AM/PM routines and curated usage sequences (morning skincare, workout recovery, meal prep kit) reduce decision fatigue and increase bundle adoption by 20-35% compared to unstructured product listings.

Complete Expert Analysis

Routine-Based Merchandising: AM/PM Bundles and Guided Decision Frameworks

Routine-based product presentation addresses one of the core challenges in e-commerce: decision fatigue. When customers know what they want to achieve but don't know which products to buy or in what order, a curated routine answers both questions at once - and converts significantly better than standalone product pages.

Routine Bundle Performance by Category

CategoryRoutine TypeAOV Lift vs Individual
SkincareAM/PM routine (cleanser, serum, moisturizer)+35-55%
FitnessPre/intra/post workout stack+25-40%
Coffee / FoodMorning ritual set (beans, grinder, dripper)+30-45%
Home / CleaningWeekly clean starter kit+20-30%

Structuring a High-Converting Routine Page

  1. 1. Name the goal - "Your AM Glow Routine" not "3-Product Set"
  2. 2. Explain the sequence - Step 1, Step 2, Step 3 with usage guidance
  3. 3. Show the saving - "Save $18 vs buying separately"
  4. 4. Add social proof - "4,200+ customers follow this routine"
  5. 5. Single CTA - "Add Complete Routine to Cart"

Growth Suite's Frequently Bought Together identifies which products naturally cluster in customer orders - the data that tells you which products form genuine routines vs forced groupings. Pair this with the Advanced Cart Drawer's recommendation engine to surface the next step in the routine when a visitor adds the first product, guiding them toward completing the full set without requiring a dedicated bundle page.

Testing Routine vs Individual Product Pages

  • - A/B test routine landing pages vs individual PDPs for campaign traffic
  • - Measure items per order (not just conversion rate) as the key metric
  • - Test both curated routines (fixed set) and guided routines (pick your steps) to find your audience preference
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Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO of Growth Suite

With over a decade of experience in e-commerce optimization, Muhammed founded Growth Suite to help Shopify merchants maximize their conversion rates through intelligent behavior tracking and personalized offers. His expertise in growth strategies and conversion optimization has helped thousands of online stores increase their revenue.

E-commerce Expert Shopify Partner Growth Strategist

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