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Expert Answer • 1 min read

Should I add routines like 'AM/PM' bundles to guide decisions?

As an e-commerce entrepreneur, I'm exploring innovative ways to increase average order value and create more engaging shopping experiences. I've heard about 'AM/PM' bundle strategies but I'm uncertain about their effectiveness, implementation, and potential impact on customer behavior. I want to understand whether these bundled offerings can genuinely influence purchasing decisions, improve conversion rates, and provide value to my customers without seeming gimmicky or forced. What are the strategic considerations and best practices for introducing such product combinations?
Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO

1 min

TL;DR - Quick Answer

AM/PM bundles can effectively increase average order value by creating complementary product sets designed for different times of day. Successfully implementing these requires careful product selection, clear value proposition, and strategic pricing that incentivizes bundle purchases over individual items.

Complete Expert Analysis

Strategic AM/PM Bundle Implementation Guide

AM/PM bundles represent a sophisticated approach to product packaging that can transform customer purchasing behavior by offering contextually relevant, time-specific product combinations.

Understanding AM/PM Bundle Dynamics

Time PeriodPotential Bundle StrategyPsychological Trigger
Morning (AM)Energy & Preparation BundlesProductivity, Motivation
Evening (PM)Relaxation & Recovery PackagesComfort, Unwinding
Transition PeriodsAdaptive Lifestyle CombinationsConvenience, Holistic Solutions

Bundle Creation Framework

1. Product Selection Criteria

  • •Complementary functional purpose
  • •Aligned price points
  • •Solve specific customer need
  • •Create narrative around usage

2. Psychological Positioning

  • •Frame as lifestyle enhancement
  • •Highlight convenience factor
  • •Create emotional connection

Example Bundle Archetypes

Morning Wellness Bundle

  • ✓Protein shake mix
  • ✓Energy supplement
  • ✓Performance journal

Evening Recovery Package

  • ✓Relaxation tea
  • ✓Magnesium supplement
  • ✓Sleep mask

Pricing Strategy

Discount Range

7-15% off individual product prices

Perceived Value

Create 20-30% perceived additional value

Automate Bundle Strategies with Growth Suite

Growth Suite enables sophisticated bundle creation by tracking visitor behavior and predicting optimal product combinations. The platform can dynamically suggest AM/PM bundles based on individual customer interaction patterns, automatically generating personalized offers that increase average order value while providing genuine customer value.

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Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO of Growth Suite

With over a decade of experience in e-commerce optimization, Muhammed founded Growth Suite to help Shopify merchants maximize their conversion rates through intelligent behavior tracking and personalized offers. His expertise in growth strategies and conversion optimization has helped thousands of online stores increase their revenue.

E-commerce Expert Shopify Partner Growth Strategist

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