Expert answer · 1 min read
Should I add express payment options for Black Friday?
The short answer
In depth
Express Payment Options for Black Friday
Express checkout eliminates the biggest friction point in mobile commerce: typing billing and shipping details on a small screen. Every field removed is a conversion gained.
Shop Pay
Shopify native, 100M+ users, 1-tap checkout for returning Shopify customers
Apple Pay
iOS users (60%+ of US iPhone market), Face ID authentication, instant checkout
Google Pay
Android users, Chrome browser, pre-stored card info
| Express Payment | Conversion Lift (Mobile) | Setup Complexity |
|---|---|---|
| Shop Pay | 15-40% | Built-in with Shopify |
| Apple Pay | 10-25% | Enable in payment settings |
| Google Pay | 5-15% | Enable in payment settings |
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