Should customer service follow up on abandoned carts?

As a Shopify store owner in the fashion industry, abandoned carts are my daily nightmare. Every month, I see hundreds of potential sales just slip away – products added to cart, but never purchased. It's like watching money walk out the digital door. I've spent thousands on Meta ads driving traffic, only to see conversion rates hover around a frustrating 2-3%. My team and I have tried generic email reminders, but they feel impersonal and rarely trigger a response. We're tracking these abandoned carts meticulously, but our current strategy feels like throwing darts in the dark. Each abandoned cart represents not just lost revenue, but a missed opportunity to understand why customers hesitate. Are they price-sensitive? Confused about sizing? Comparing with competitors? The uncertainty is killing me. I know personalized, timely intervention could make a massive difference, but our current tools are too blunt. We need a smarter approach that doesn't just blast generic messages, but understands each customer's unique hesitation and provides a tailored, compelling reason to complete their purchase. This isn't just about recovering a single sale – it's about understanding our customer's journey and creating a more intelligent, responsive shopping experience.