Expert answer · 2 min read
How do I set up a Mother's Day gift-with-purchase promotion on Shopify?
The short answer
In depth
Setting Up Mother's Day Gift-with-Purchase on Shopify
Gift-with-purchase promotions outperform equivalent-value percentage discounts on Mother's Day because they add tangible elements to the gift experience rather than reducing the price. A beautifully presented add-on item tells a richer gift story than a discount code.
Setup Method on Shopify
| Step | Action |
|---|---|
| 1 | Discounts, Create Discount, Buy X Get Y |
| 2 | Set qualifying condition: minimum purchase amount or specific product(s) |
| 3 | Set reward: specific product(s) at 100% discount (free) |
| 4 | Set promotion as automatic (no code required) for maximum conversion |
| 5 | Set start and end dates and publish |
Choosing the Right Gift Item
- Perceived value: the gift should retail at 15 to 25% of the qualifying order value to feel genuinely valuable
- Category relevance: a gift that complements the purchased product creates a more coherent gift set
- Inventory depth: ensure you have sufficient stock of the gift item to fulfill the entire campaign without substitution
Growth Suite: Product Deals
Product Deals integrates gift-with-purchase configurations with behavioral targeting, activating the free gift offer specifically for visitors who qualify by behavior rather than presenting it to every visitor regardless of purchase intent. This concentrates your gift item inventory on the visitors who genuinely needed the incentive to convert.
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