How do I set up automatic Mother's Day discounts on Shopify?

Setting Up Automatic Mother's Day Discounts on Shopify

An automatic discount applies at checkout as soon as the eligibility criteria are met. Customers do not need to find or enter a code, which removes a step that causes up to 8 percent of shoppers to abandon checkout when they cannot locate one.

Step-by-Step Setup

• Step 1: Go to Shopify Admin, then Discounts, then click Create discount.
• Step 2: Select the discount type: Amount off products, Amount off order, Buy X get Y, or Free shipping.
• Step 3: Under Method, select Automatic discount and give it a name (customers see this in cart).
• Step 4: Set eligibility: all products, specific collections, or minimum order value.
• Step 5: Set active dates aligned to your Mother's Day campaign window, for example May 1 through May 11.
• Step 6: Save and test with a real order before going live.

Automatic vs. Code Discounts

Important Limitation

Shopify applies only one automatic discount per order. If a customer qualifies for two automatic discounts simultaneously, only the highest-value one applies. Plan your promotions so overlapping rules do not create unexpected outcomes.