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Expert answer · 2 min read

Should I create a separate Mother's Day section in my site navigation?

A Shopify merchant is weighing whether to add a dedicated Mother's Day link to their top navigation versus relying on homepage banners and collection page promotions to direct gift traffic. They need to understand the conversion and usability implications of navigation changes and how to implement them without disrupting the year-round store experience.
Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO, Growth Suite ·

The short answer

Add a Mother's Day navigation link as the first item in your main menu starting 3 weeks before the holiday. Position matters more than styling: a text link labeled Mother's Day Gifts at the front of your nav drives 40-50% more click-through to the holiday collection than a banner on the homepage alone, because it is visible on every page rather than only on arrival. Remove the link within 3 days after the holiday to keep navigation clean.

In depth

Adding a Mother's Day Section to Your Shopify Navigation

Navigation is the highest-permanence location on your website because it is visible on every page, not just the homepage. A Mother's Day link in your navigation reaches every visitor who lands on any page through any channel: organic search, product ads, email, or direct. This sitewide visibility makes it more effective than homepage banners for holiday traffic that enters through non-homepage URLs.

Navigation Update Schedule

ActionTimingLink Target
Add Mother's Day Gifts link3 weeks beforeMother's Day collection or landing page
Add Gift Cards linkFinal weekGift card product page
Remove both links3 days after holidayRevert to standard navigation

Styling Tips for Holiday Navigation Links

  • Color accent - If your theme supports navigation link color customization, use a slightly different color for the Mother's Day link to draw visual attention without changing the nav layout.
  • No dropdown needed - A top-level link directly to the collection page converts better than a dropdown with subcategories during the holiday window. Fewer clicks, faster path to gift products.
  • Mobile hamburger placement - On mobile, ensure the Mother's Day link appears near the top of your hamburger menu, not buried below 10 standard navigation items.

Growth Suite: Advanced Behavioral Targeting

Growth Suite Advanced Behavioral Targeting can identify visitors who arrive via the Mother's Day navigation link and are browsing with gift intent. These visitors receive a tailored experience with gift-specific social proof and offers, while visitors arriving through standard product category links see your standard store experience, segmenting the campaign without requiring separate landing pages.

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