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Expert answer · 2 min read

How do I use product recommendations to increase Mother's Day sales?

A Shopify merchant wants to use product recommendations strategically during Mother's Day to increase average order value and help undecided gift shoppers find the right product. They need to know where to place recommendations, what logic to use for generating them, and how to frame them in a gift-buying context.
Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO, Growth Suite ·

The short answer

Use behavioral data rather than general bestseller lists to power Mother's Day product recommendations: show frequently bought together items on product pages, recently viewed items in the cart, and personalized picks based on browsing history in your post-purchase emails. Frame all recommendations as gift ideas rather than upsell prompts by using copy like Pairs well as a gift set or Complete her gift with rather than Customers also bought.

In depth

Product Recommendations for Mother's Day: Placement and Framing

Product recommendations increase AOV when they match the buyer's current intent. During Mother's Day, that intent is gift completion rather than personal purchase, so recommendations framed as gift enhancement outperform standard upsell language by 25-40% in click-through rate.

Recommendation Placement and Logic

LocationRecommended LogicCopy Framing
Product pageFrequently bought togetherPairs well as a gift set
Cart drawerComplementary items under $25Add a little extra to her gift
Post-purchase pageRelated category bestsellersShe might love these too
Abandoned cart emailItems viewed but not purchasedStill looking for the perfect gift?

Framing Recommendations as Gift Solutions

  • Gift completion language - Use Complete her gift rather than Add to cart to shift the mental model from shopping to gift-giving.
  • Price visibility - Always show the price of recommended items clearly. Gift shoppers make fast add-on decisions when price fits their perceived budget.
  • Limit recommendations to 3 - More than 3 options creates choice paralysis. Curate the most complementary items rather than showing a full grid.

Growth Suite: Post-Purchase Upsells

Growth Suite Post-Purchase Upsells displays personalized product recommendations on the thank-you page immediately after a Mother's Day purchase, when buyer intent is at its peak. These one-click add-to-order offers convert at 8-15% and do not require the customer to re-enter payment information, making them the highest-ROI recommendation placement in the purchase flow.

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