What post-campaign analysis should I do after Mother's Day?

Post-Campaign Analysis Framework for Mother's Day

A post-campaign analysis done within two weeks of the holiday captures learning while campaign data is fresh and decision-makers still remember what they tried. Merchants who document campaign results systematically reduce planning time for the following year and avoid repeating the same mistakes.

Phase 1: Performance vs. Targets

Phase 2: Channel and Segment Breakdown

• By channel - Compare conversion rate and revenue per visitor across email, paid social, organic search, and direct; identify which channel delivered the highest-quality traffic
• By discount type - If you tested percentage off versus fixed amount, compare AOV and margin per order for each; the higher-margin discount type should get more budget next year
• By customer cohort - New customers acquired during the campaign are high-risk for one-time purchases; track their 90-day repeat purchase rate to assess long-term value

Phase 3: Document and Archive

Save your top three performing assets - the email subject line with the highest CTR, the ad creative with the best ROAS, and the product that sold best - in a campaign archive document. Include the specific metrics that made each one stand out. Next year's planning team will use this to start ahead instead of starting from scratch.