My main goal is to increase my Average Order Value. What are the top 3 discount strategies for that?

Top 3 Discount Strategies for Increasing Average Order Value

Increasing AOV through discounts requires giving customers a compelling reason to add more items before checkout. The most effective strategies share one trait: they make the next purchase increment feel worth it by offering progressively better value at higher spend levels.

Strategy 1: Free Gift at Spend Threshold

Set a free gift threshold 20-25% above your current AOV. If AOV is $50, the threshold is $60-65. The gift can be a sample, travel size, or low-cost high-perceived-value item. Display progress in cart: "Add $12 more to unlock your free gift." This strategy typically lifts AOV 15-25% with minimal margin impact because the gift cost is small relative to the incremental revenue.

Strategy 2: Tiered Spend Discounts with Progress Bar

Three tiers set at roughly 115%, 150%, and 200% of current AOV. Example: spend $60 save 10%, spend $80 save 15%, spend $100 save 20%. The critical implementation detail is the in-cart progress bar showing how close the customer is to each tier. The visual gap to the next tier creates a completion impulse that drives add-to-cart behavior consistently.

Strategy 3: Complementary Bundle Discounts

Pre-build complete routine bundles at 15% off the individual item sum. Beauty stores: cleanser + toner + moisturizer. Tech stores: device + case + cable. The bundle discount removes the per-item decision and replaces it with a single judgment - which is easier to say yes to. AOV lift from bundles typically ranges 30-50%.