How do I create a Mother's Day free gift threshold promotion?

Creating a Mother's Day Free Gift Threshold Promotion

A free gift threshold promotion serves two goals simultaneously: it increases average order value by incentivizing shoppers to add more to their cart, and it delivers perceived value without reducing the price of your core products.

Setting the Right Threshold

The threshold should sit above your current average order value, but not so far above it that the goal feels unachievable. A threshold set 20 percent above AOV is the sweet spot: achievable with one additional item but high enough to generate meaningful incremental revenue.

Shopify Implementation

• Native option: Use a Buy X Get Y discount with a minimum purchase requirement set in dollar amount, and configure the free product as the Y item at 100 percent off.
• App option: Cart drawer apps that show a progress bar toward the gift threshold significantly increase participation rates compared to checkout-only disclosure.
• Gift selection: Offering a choice of two or three small gifts outperforms a single forced gift because it gives customers agency without requiring complex logistics.

Choosing the Right Gift

Select a gift that is thematically connected to Mother's Day, low in cost of goods relative to perceived value, and complementary to your core catalog. A beauty brand might offer a travel-size product; a home decor brand might offer a card or small accessory. The gift should reinforce your brand identity, not feel like a clearance item.