How do I create a Mother's Day campaign performance dashboard?

Building a Mother's Day Campaign Dashboard

A campaign dashboard consolidates metrics from multiple sources into a single decision-making view. For Mother's Day, which runs on a compressed 2-3 week schedule, a real-time dashboard prevents you from missing critical problems until it is too late to fix them.

Core Metrics to Include

Dashboard Build Options

• Google Looker Studio (free) - Connects directly to GA4 and Google Ads; requires manual Shopify data export for revenue figures
• Google Sheets with Shopify CSV exports - Manual but fast to set up; use conditional formatting to highlight underperforming metrics
• Shopify Analytics custom reports - Built-in, zero setup, limited to Shopify data only

Daily Review Cadence

During the campaign window, review the dashboard each morning against the previous day. Set alert thresholds: if daily conversion rate falls more than 15% below your baseline or if cart abandonment rate rises above 75%, take immediate action - test the offer, check for site errors, or swap the email subject line. Do not wait until the campaign ends to identify problems.