How do I use minimum purchase thresholds for Mother's Day promotions?

Using Minimum Purchase Thresholds for Mother's Day

A minimum purchase threshold turns your Mother's Day discount into an AOV-growth tool. Rather than giving the same discount to a $30 order and a $120 order, the threshold ensures that every discounted sale meets a revenue floor that justifies the promotional spend.

Setting the Right Threshold

Shopify Setup

In Shopify Discounts, set a Minimum purchase amount condition on your Mother's Day discount. For automatic discounts, this appears in the Minimum requirements section of the discount editor. For code-based discounts, the same field is available and applies before the code activates at checkout.

The Proximity Effect in Cart Messaging

Customers who are within $10 to $20 of the threshold are the highest-value segment to target with proximity messaging. A cart message stating You are $12 away from 15% off your Mother's Day order converts at much higher rates than a static banner announcing the threshold, because the message is personalized to the specific customer's cart value at that moment.

• Product suggestions: When showing proximity messaging, recommend specific products that would bring the cart above the threshold, preferably from your Mother's Day gift collection.
• Urgency layer: Combine threshold messaging with a deadline reminder to create both a financial and time-based incentive to complete the order.