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Expert answer · 2 min read

What is the best way to merchandise Mother's Day products on my homepage?

A Shopify merchant wants to update their homepage to feature Mother's Day products prominently without disrupting the rest of their shopping experience. They need guidance on which homepage sections to update, how long to run the Mother's Day theme, and what visual and copy elements convert best for gift shoppers arriving from ads or email.
Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO, Growth Suite ·

The short answer

Replace your homepage hero section with a Mother's Day-specific banner 3 weeks before the holiday, leading with a clear gift CTA rather than product features. Add a featured Mother's Day collection row directly below the hero, and include a price-band filter row (under $30, $30-$75, $75 and above) to immediately segment gift buyers by budget. Revert the hero to standard content within 2-3 days after the holiday to avoid stale seasonal messaging.

In depth

Homepage Merchandising Strategy for Mother's Day

Your homepage is the highest-traffic entry point for paid and email campaigns. Gift shoppers arriving from a Mother's Day ad or email need to see gift-specific content within 3 seconds or they will bounce. Seasonal homepage merchandising closes that gap between ad creative and on-site experience.

Homepage Sections to Update

SectionWhat to ChangeWhen
Hero bannerMother's Day gift CTA with deadline3 weeks before
Featured collection rowSwap to Mother's Day collection3 weeks before
Announcement barFree shipping threshold or deadline2 weeks before
Social proof barFeature gift-related reviews2 weeks before

Hero Banner Copy That Converts Gift Traffic

  • Lead with the gift occasion - Use headlines like Gifts She Will Actually Use rather than generic Spring Sale messaging.
  • Include a shipping deadline - Add Order by [date] for guaranteed Mother's Day delivery to create urgency tied to a real constraint.
  • Single CTA - Use one button (Shop Mother's Day Gifts) rather than two competing CTAs that divide click attention.

Growth Suite: Advanced Behavioral Targeting

Growth Suite Advanced Behavioral Targeting identifies when a homepage visitor is browsing with gift intent based on their session behavior, such as viewing multiple products across categories or using the search bar for gift-related terms. These visitors can receive a targeted offer or gift guide prompt that standard homepage visitors do not see.

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