How do I measure the success of my Mother's Day email campaign?

Measuring Mother's Day Email Campaign Success

Email metrics exist on a spectrum from vanity metrics to business metrics. Open rate is the most commonly reported but least predictive of actual revenue. The metrics that matter are those closest to a purchase decision.

Metric Priority Framework

Post-Campaign Analysis

After the campaign, segment your analysis by email in the sequence to identify which send generated the most revenue per subscriber. This typically reveals that the shipping deadline email and last-chance email contribute disproportionately to total revenue despite having smaller audiences due to purchaser exclusions. Use this data to weight your future campaign investment toward these high-return sends.