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Expert answer · 2 min read

How do I measure which Mother's Day discount type performed best?

Merchants often run multiple discount types during Mother's Day (percentage off, fixed amount, free shipping, BOGO) without measuring which type drove the best conversion, highest AOV, or healthiest margin. Post-campaign discount analysis reveals the most effective offer mechanics for future holiday campaigns.
Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO, Growth Suite ·

The short answer

Compare three metrics per discount type: conversion rate from offer view to purchase, average order value on discounted orders versus non-discounted, and gross margin percentage on orders where each discount type was applied. Percentage discounts typically drive the highest conversion rate; free shipping drives the highest AOV; fixed amount discounts show the best margin. The optimal choice depends on your priority metric.

In depth

Measuring Mother's Day Discount Type Performance

Different discount types optimize for different outcomes. Running a multi-type comparison during Mother's Day reveals whether your current discount strategy is best aligned with your business objectives, or whether a different discount mechanic would achieve better results at lower margin cost.

Discount Type Performance Comparison

Discount TypeConversion ImpactAOV ImpactMargin Impact
Percentage off (10-20%)HighNeutral or slight decreaseProportional reduction
Free shippingHighIncreases 10-15% (threshold effect)Fixed cost; better for high AOV
Fixed amount offMediumNeutralBest margin protection on high AOV
Gift with purchaseMedium-highIncreases (threshold required)Controllable if gift cost is known

Measurement Setup

  • Tag each discount type - Use unique discount codes per type (MDAY-PCT for percentage, MDAY-SHIP for shipping)
  • Report by discount code - In Shopify admin, filter orders by discount code to isolate each type
  • Calculate gross margin - Subtract discount cost from revenue before calculating margin per discount type

Growth Suite: A/B Testing Module

Growth Suite A/B Testing Module runs discount type comparisons against matched shopper segments, measuring conversion rate, AOV, and margin simultaneously to identify the optimal discount mechanic for your specific product category and customer base during Mother's Day.

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