How do I measure which Mother's Day discount type performed best?
Muhammed Tüfekyapan
Founder & CEO
TL;DR - Quick Answer
Complete Expert Analysis
Measuring Mother's Day Discount Type Performance
Different discount types optimize for different outcomes. Running a multi-type comparison during Mother's Day reveals whether your current discount strategy is best aligned with your business objectives, or whether a different discount mechanic would achieve better results at lower margin cost.
Discount Type Performance Comparison
| Discount Type | Conversion Impact | AOV Impact | Margin Impact |
|---|---|---|---|
| Percentage off (10-20%) | High | Neutral or slight decrease | Proportional reduction |
| Free shipping | High | Increases 10-15% (threshold effect) | Fixed cost; better for high AOV |
| Fixed amount off | Medium | Neutral | Best margin protection on high AOV |
| Gift with purchase | Medium-high | Increases (threshold required) | Controllable if gift cost is known |
Measurement Setup
- Tag each discount type - Use unique discount codes per type (MDAY-PCT for percentage, MDAY-SHIP for shipping)
- Report by discount code - In Shopify admin, filter orders by discount code to isolate each type
- Calculate gross margin - Subtract discount cost from revenue before calculating margin per discount type
Growth Suite: A/B Testing Module
Growth Suite A/B Testing Module runs discount type comparisons against matched shopper segments, measuring conversion rate, AOV, and margin simultaneously to identify the optimal discount mechanic for your specific product category and customer base during Mother's Day.
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With over a decade of experience in e-commerce optimization, Muhammed founded Growth Suite to help Shopify merchants maximize their conversion rates through intelligent behavior tracking and personalized offers. His expertise in growth strategies and conversion optimization has helped thousands of online stores increase their revenue.
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