How do I measure the lifetime value of customers acquired during Mother's Day?

Question

Measuring LTV for holiday-acquired customers helps merchants evaluate whether the acquisition costs and discounts used during Mother's Day result in profitable long-term relationships or merely one-time transactions. This data informs how much to invest in future Mother's Day campaigns.

Muhammed Tüfekyapan · Accepted Answer

Measuring LTV of Mother's Day Acquired Customers

Customer lifetime value analysis for holiday cohorts answers the fundamental question: are the customers you acquire during Mother's Day worth the discounts and marketing spend used to acquire them? This analysis directly informs next year's budget allocation.

LTV Metrics to Track

Metric	Measurement Window	Benchmark Target
90-day repeat purchase rate	90 days post-purchase	20-30% for gift occasion buyers
Second order AOV vs. first order AOV	At second purchase	Equal to or greater than first order
12-month revenue per acquired customer	12 months post-acquisition	At minimum 3x first order value
Discount dependency rate	All purchases after first	Below 40% discounted orders

Using LTV Data for Campaign Planning

High LTV cohort - Increase acquisition spend for next Mother's Day; the economics justify higher CAC
Low LTV cohort - Reduce discount depth; you are acquiring price-sensitive buyers who do not return
High discount dependency - Improve post-purchase retention program to reduce discount reliance on repeat orders

Growth Suite: Funnel Report

Growth Suite Funnel Report tracks cohort performance across multiple purchase cycles, enabling direct comparison of Mother's Day buyer LTV against non-holiday cohorts to quantify the long-term return on your holiday marketing investment.

How do I measure the lifetime value of customers acquired during Mother's Day?

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Measuring LTV of Mother's Day Acquired Customers

LTV Metrics to Track

Using LTV Data for Campaign Planning

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Muhammed Tüfekyapan

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