Expert answer · 2 min read

What KPIs should I track during my Mother's Day campaign?

Running a Mother's Day campaign without clear KPIs makes it impossible to assess performance in real time or improve year over year. Merchants who define their metrics before the campaign launches can make data-driven adjustments during the holiday window rather than discovering problems after the fact.

Muhammed Tüfekyapan

Founder & CEO, Growth Suite · March 12, 2026

The short answer

Track six KPIs during your Mother's Day campaign: conversion rate by traffic source, average order value, cart abandonment rate, recovery rate, revenue per email sent, and discount rate as a percentage of total revenue. Monitor these daily during the 7-day peak window (days 7-1 before the holiday) so you can make tactical adjustments such as intensifying SMS recovery or adjusting offer thresholds before the campaign closes.

In depth

Mother's Day Campaign KPIs

Effective measurement during a time-limited holiday campaign requires both leading indicators (metrics that signal problems early enough to fix them) and outcome metrics (final performance measurements for post-campaign analysis).

Core KPI Dashboard

KPI	Target	Type
Conversion rate	1.5-3x your baseline	Outcome
Average order value	Equal to or above baseline	Outcome
Cart abandonment rate	Below 72% (industry avg)	Leading
Recovery rate	8-15%	Outcome
Revenue per email sent	Above baseline by 40%+ during holiday	Outcome
Discount rate	Below 25% of total revenue	Margin guard

In-Campaign Monitoring Schedule

Days 21-8 before holiday - Weekly review, adjust messaging and offer structure if needed
Days 7-3 before holiday - Daily review, optimize recovery sequences and ad spend
Days 2-1 before holiday - Twice daily, watch cart abandonment rate for conversion issues

Growth Suite: Funnel Report

Growth Suite Funnel Report consolidates all six core Mother's Day KPIs into a single view updated in real time, enabling daily campaign monitoring without manually pulling data from multiple platforms.

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Shopify Upselling & Cross-Selling - Growth Suite

Topic ·9 min read

What KPIs should I track during my Mother's Day campaign?

In depth

Mother's Day Campaign KPIs

Core KPI Dashboard

In-Campaign Monitoring Schedule

Put this answer to work in your store.

Resources

Shopify Upselling & Cross-Selling

Shopify Conversion Rate: The Complete Resource Hub

Shopify Holiday & Seasonal Campaign Strategies

Shopify Countdown Timer

Shopify Cart Abandonment

Shopify Discount

Use Cases

In depth

Mother's Day Campaign KPIs

Core KPI Dashboard

In-Campaign Monitoring Schedule

Put this answer to work in your store.

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Resources