What KPIs should I track during my Mother's Day campaign?

Question

Running a Mother's Day campaign without clear KPIs makes it impossible to assess performance in real time or improve year over year. Merchants who define their metrics before the campaign launches can make data-driven adjustments during the holiday window rather than discovering problems after the fact.

Muhammed Tüfekyapan · Accepted Answer

Mother's Day Campaign KPIsEffective measurement during a time-limited holiday campaign requires both leading indicators (metrics that signal problems early enough to fix them) and outcome metrics (final performance measurements for post-campaign analysis).Core KPI DashboardKPITargetTypeConversion rate1.5-3x your baselineOutcomeAverage order valueEqual to or above baselineOutcomeCart abandonment rateBelow 72% (industry avg)LeadingRecovery rate8-15%OutcomeRevenue per email sentAbove baseline by 40%+ during holidayOutcomeDiscount rateBelow 25% of total revenueMargin guardIn-Campaign Monitoring ScheduleDays 21-8 before holiday - Weekly review, adjust messaging and offer structure if neededDays 7-3 before holiday - Daily review, optimize recovery sequences and ad spendDays 2-1 before holiday - Twice daily, watch cart abandonment rate for conversion issuesGrowth Suite: Funnel ReportGrowth Suite Funnel Report consolidates all six core Mother's Day KPIs into a single view updated in real time, enabling daily campaign monitoring without manually pulling data from multiple platforms.

What KPIs should I track during my Mother's Day campaign?

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Mother's Day Campaign KPIs

Core KPI Dashboard

In-Campaign Monitoring Schedule

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Muhammed Tüfekyapan

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Use Cases

KPI	Target	Type
Conversion rate	1.5-3x your baseline	Outcome
Average order value	Equal to or above baseline	Outcome
Cart abandonment rate	Below 72% (industry avg)	Leading
Recovery rate	8-15%	Outcome
Revenue per email sent	Above baseline by 40%+ during holiday	Outcome
Discount rate	Below 25% of total revenue	Margin guard