Expert answer · 2 min read
How do I keep the gift recipient engaged after receiving a Mother's Day order?
The short answer
In depth
Engaging the Gift Recipient After Mother's Day
Every Mother's Day order contains two potential customers: the buyer and the recipient. The recipient opens the package with positive emotions already primed by the thoughtfulness of the gift. This moment is a uniquely valuable brand introduction opportunity that most merchants miss entirely.
Recipient Engagement Channels
| Channel | Method | Conversion Rate |
|---|---|---|
| Package insert | QR code to welcome offer page | 8-15% |
| Gift note mention | Mention the brand and a web address naturally | 3-6% |
| Gift card incentive | Small gift card for recipient toward next purchase | 10-18% |
Package Insert Best Practices
- Keep it simple - One offer, one call to action, one QR code
- Recipient-first language - Address the insert to the recipient, not the buyer
- Welcome framing - Someone who cares about you chose this gift - we would love to welcome you too
- No purchase required - A discount offer with a threshold feels like marketing; a welcome gift feels genuine
Growth Suite: Product Deals
Growth Suite Product Deals powers the welcome offer page that gift recipients land on via the package insert QR code, presenting a curated selection of products relevant to what was gifted with an applied welcome discount that does not require a coupon code entry.
Growth Suite for Shopify
Put this answer to work in your store.
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