Is translation quality sufficient to maintain trust internationally?

As an e-commerce business expanding globally, I'm concerned about maintaining customer trust when translating product descriptions, marketing materials, and support content across different languages. Poor translations can damage brand perception, reduce conversion rates, and potentially alienate international customers. I need to understand how to ensure translation quality that feels authentic, professional, and culturally sensitive while avoiding machine translation pitfalls that might make our brand seem unprofessional or disconnected.