Is there seasonality to cart abandonment rates?

As a Shopify store owner in the fashion and beauty space, I've been obsessively tracking our cart abandonment rates for years. What I've noticed isn't just random fluctuations—there's a clear seasonal pattern that's been driving me crazy. During holiday seasons like Black Friday and Christmas, our traffic explodes, but so do our abandonment rates. It's like customers get overwhelmed. One minute they're browsing festive collections, the next they're paralyzed by choice and discount fatigue. Summer months are another wild ride—people browse more casually, adding items to cart during lunch breaks or while traveling, but completion rates nosedive. Winter seems slightly more stable, but even then, there are weird dips around paycheck cycles and major shopping events. The frustrating part? These aren't just small numbers. We're talking about potentially thousands in lost revenue every single month. Traditional analytics tools just show me the problem without offering real-time solutions. I need something that can dynamically respond to these seasonal shifts, understanding not just that a cart was abandoned, but WHY it was abandoned in that specific moment.