Is there an industry benchmark for cart abandonment rate for cosmetics stores?

As a beauty and cosmetics e-commerce store owner, cart abandonment has been driving me crazy. I'm constantly seeing potential customers add products to their cart, only to disappear without completing their purchase. It feels like I'm watching money literally walk away. My team and I have been tracking our metrics, and while we know cart abandonment is a universal challenge, we're desperate to understand what's 'normal' for our industry. Are we performing poorly, or is this just part of the e-commerce landscape? We're investing heavily in Facebook and Instagram ads, and each abandoned cart represents not just lost revenue, but wasted ad spend. I've tried generic pop-ups and discount codes, but nothing seems consistent or strategic. I need to understand the benchmarks so I can set realistic goals and develop a targeted strategy to recover these almost-sales. The frustration isn't just about the lost immediate revenue—it's about understanding why customers are hesitating and how we can create a more compelling path to purchase in the competitive cosmetics market.